Privacy policy
Last updated: 30 October 2026
1. Who is responsible for your data
- Company: YAROVIT OÜ (private limited company registered in Estonia)
- Registry code: 17162155, Estonian Commercial Register (e-Äriregister)
- Registered address: Masina tn 22, 10113 Tallinn, Estonia
- Email: hello@littleherd.co.uk
2. What data we collect and why
| Data | Purpose | Lawful basis |
|---|---|---|
| Email, name and postcode when you press «Pay» | Handle your interest in buying and tell you when the item you chose is available | Steps taken at your request before a contract (Art. 6(1)(b) UK GDPR) |
| Email, name and phone (optional) when you reserve | Manage your reservation and tell you when the item is ready | Steps before a contract (Art. 6(1)(b) UK GDPR) |
| Email, if you tick the newsletter box | Send you Little Herd news and offers | Your consent (Art. 6(1)(a) UK GDPR), which you can withdraw at any time |
| Studio email (trade enquiries) | Send you trade prices and handle your enquiry | Steps before a contract (Art. 6(1)(b) UK GDPR) |
| Browsing in the shop (models and colours viewed, where the visit came from) | Understand which models and colours are most popular | Legitimate interests (Art. 6(1)(f) UK GDPR); no cookies unless you accept them |
3. How long we keep it
Reservation and purchase-interest data is kept until the product is available and for no longer than 12 months. Newsletter data is kept until you withdraw your consent.
4. Who we share it with
We never sell your data. We use providers who process it on our behalf: Google (storing reservations in Google Workspace / Google Sheets), Netlify (website hosting) and, only if you accept cookies, Meta Platforms Ireland (ad measurement). Some of these providers may transfer data outside the UK with appropriate safeguards (the UK International Data Transfer Addendum, standard contractual clauses or the UK Extension to the EU-US Data Privacy Framework).
5. Your rights
You can ask to access, correct, delete, restrict or move your data, or object to how we use it, by emailing hello@littleherd.co.uk. If you are not happy with how we handle your request, you can complain to the Information Commissioner's Office (ico.org.uk).